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Corporate Strategy in an Artificial Intelligence-Mediated Economy: Organizational Implications for Firm Competitiveness
The emergence of an artificial intelligence (AI)-mediated economy is fundamentally altering the nature of corporate strategy. Traditional models of strategic management, rooted in resource-based and dynamic capabilities views, are being challenged by the pervasive integration of AI into organizational processes. This theory-development article synthesizes recent scholarship to propose a new theoretical lens on how AI reshapes corporate strategy and firm competitiveness. We argue that AI acts not merely as a tool but as a strategic mediator that reconfigures firm boundaries, decision architectures, and capability development pathways. By examining the transition from conventional strategic planning to AI-mediated strategic coordination, the paper highlights the organizational implications for competitiveness, including enhanced decision speed, adaptive capability reconfiguration, and renewed competitive positioning. We develop six theoretical propositions that articulate the causal relationships between AI adoption, strategic control mechanisms, and competitive outcomes. The framework underscores the conditions under which AI strengthens or undermines firm competitiveness, offering implications for managers and theorists alike. This work contributes to strategic management and digital business literature by providing an integrated theory of AI-mediated strategy that addresses the gap in understanding corporate-level adaptations in intelligent economies.
Journal of Digital Business and Management Studies
Original Research | Open access | 18 September 2025 | Article: 54