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			<depositor_name>Institute for Management, Business, and Accounting Studies</depositor_name>
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				<full_title>Journal of Digital Business and Management Studies</full_title>
				<abbrev_title>J. Digit. Bus. Manag. Stud.</abbrev_title>
				<issn>3149-9597</issn>
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				<publication_date>
					<year>2022</year>
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					<volume>2</volume>
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				<issue>1</issue>
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					<title>Strategic Experimentation in Digitally Enabled Firms: Understanding Continuous Innovation Through Rapid Market Feedback and Data-Driven Learning Cycles</title>
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          					<person_name sequence="first" contributor_role="author">
            <given_name>Ahmed</given_name>
            <surname>Mansour</surname>
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            <given_name>Omar</given_name>
            <surname>Saeed</surname>
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