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			<depositor_name>Institute for Management, Business, and Accounting Studies</depositor_name>
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		<journal>
			<journal_metadata>
				<full_title>Journal of Digital Business and Management Studies</full_title>
				<abbrev_title>J. Digit. Bus. Manag. Stud.</abbrev_title>
				<issn>3149-9597</issn>
			</journal_metadata>
			<journal_issue>
				<publication_date>
					<year>2025</year>
				</publication_date>
				<journal_volume>
					<volume>5</volume>
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				<issue>1</issue>
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			<journal_article publication_type="full_text">
				<titles>
					<title>Digital Strategy as Continuous Experimentation: Rethinking Organizational Planning in Data-Rich Business Environments</title>
				</titles>
								<contributors>
          					<person_name sequence="first" contributor_role="author">
            <given_name>Khaled</given_name>
            <surname>Mahfouz</surname>
					</person_name>
          					<person_name sequence="additional" contributor_role="author">
            <given_name>Rania</given_name>
            <surname>Abdelaziz</surname>
					</person_name>
          					<person_name sequence="additional" contributor_role="author">
            <given_name>Sherif</given_name>
            <surname>Adel</surname>
					</person_name>
          					<person_name sequence="additional" contributor_role="author">
            <given_name>Dina</given_name>
            <surname>Mostafa</surname>
					</person_name>
          					<person_name sequence="additional" contributor_role="author">
            <given_name>Tamer</given_name>
            <surname>Nabil</surname>
					</person_name>
          					<person_name sequence="additional" contributor_role="author">
            <given_name>Reem</given_name>
            <surname>Saad</surname>
					</person_name>
          				</contributors>
								<publication_date>
					<year>2025</year>
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