imbaspub.com-4oJa-1791814728-s713847760 1791814728 Institute for Management, Business, and Accounting Studies info@imbaspub.com Institute for Management, Business, and Accounting Studies Journal of Digital Business and Management Studies J. Digit. Bus. Manag. Stud. 3149-9597 2024 4 2 Mateo Alvarez Sofia Herrera Diego Cruz 2024 10.68159/s713847760 https://imbaspub.com/pub/journal/3/article/s713847760 Wamba SF, Gunasekaran A, Akter S, Ren SJ, Dubey R, Childe SJ. Big data analytics and firm performance: Effects of dynamic capabilities. J Bus Res. 2017;70:356-65. Günther WA, Mehrizi MH, Huysman M, Feldberg F. Debating big data: A literature review on realizing value from big data. J Strateg Inf Syst. 2017;26(3):191-209. Sivarajah U, Kamal MM, Irani Z, Weerakkody V. Critical analysis of Big Data challenges and analytical methods. J Bus Res. 2017;70:263-86. Mikalef P, Pateli A. 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