<?xml version="1.0" encoding="UTF-8"?><doi_batch version="4.3.7" xmlns="http://www.crossref.org/schema/4.3.7" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://www.crossref.org/schema/4.3.7 http://www.crossref.org/schema/deposit/crossref4.3.7.xsd">
		<head>
		<doi_batch_id>imbaspub.com-8Omm-1790124243-o255962329</doi_batch_id>
		<timestamp>1790124243</timestamp>
		<depositor>
			<depositor_name>Institute for Management, Business, and Accounting Studies</depositor_name>
			<email_address>info@imbaspub.com</email_address>
		</depositor>
		<registrant>Institute for Management, Business, and Accounting Studies</registrant>
	</head>
	<body>
		<journal>
			<journal_metadata>
				<full_title>Journal of Digital Business and Management Studies</full_title>
				<abbrev_title>J. Digit. Bus. Manag. Stud.</abbrev_title>
				<issn>3149-9597</issn>
			</journal_metadata>
			<journal_issue>
				<publication_date>
					<year>2025</year>
				</publication_date>
				<journal_volume>
					<volume>5</volume>
				</journal_volume>
				<issue>1</issue>
			</journal_issue>
			<journal_article publication_type="full_text">
				<titles>
					<title>The Digital Customer Intelligence Loop: Connecting Behavioral Data, Personalization Capability, Customer Engagement, and Business Performance</title>
				</titles>
								<contributors>
          					<person_name sequence="first" contributor_role="author">
            <given_name>Reem</given_name>
            <surname>Al-Harbi</surname>
					</person_name>
          					<person_name sequence="additional" contributor_role="author">
            <given_name>Omar</given_name>
            <surname>Al-Qahtani</surname>
					</person_name>
          					<person_name sequence="additional" contributor_role="author">
            <given_name>Salma</given_name>
            <surname>Nasser</surname>
					</person_name>
          				</contributors>
								<publication_date>
					<year>2025</year>
				</publication_date>
				<doi_data>
					<doi>10.68159/o255962329</doi>
					<resource>https://imbaspub.com/pub/journal/3/article/o255962329</resource>
				</doi_data>
				<citation_list>
          					<citation key="rk-10.68159/o255962329-ab6ac7fe-59ca-461d-afd1-e572ed320636">
					  <unstructured_citation>Kannan PK, Li HA. Digital marketing: A framework, review and research agenda. Int J Res Mark. 2017;34(1):22-45.</unstructured_citation>
											</citation>
          					<citation key="rk-10.68159/o255962329-8a48b860-a0ac-495b-884b-51698897458f">
					  <unstructured_citation>Bradlow ET, Gangwar M, Kopalle P, Voleti S. The role of big data and predictive analytics in retailing. J Retail. 2017;93(1):79-95.</unstructured_citation>
											</citation>
          					<citation key="rk-10.68159/o255962329-aa38e305-640b-4b9e-ad0a-73c5d4f7bf4f">
					  <unstructured_citation>Huang MH, Rust RT. Artificial intelligence in service. J Serv Res. 2018;21(2):155-72.</unstructured_citation>
											</citation>
          					<citation key="rk-10.68159/o255962329-55ab84f4-4916-4637-b76d-acf34f2986af">
					  <unstructured_citation>Kumar V, Rajan B, Venkatesan R, Lecinski J. Understanding the role of artificial intelligence in personalized engagement marketing. Calif Manag Rev. 2019;61(4):135-55.</unstructured_citation>
											</citation>
          					<citation key="rk-10.68159/o255962329-3ddabe79-141d-4a80-b246-cb602b56fc28">
					  <unstructured_citation>Pansari A, Kumar V. Customer engagement: the construct, antecedents, and consequences. J Acad Mark Sci. 2017;45(3):294-311.</unstructured_citation>
											</citation>
          					<citation key="rk-10.68159/o255962329-c879e505-94fb-4c1d-bd5b-8995ebad9693">
					  <unstructured_citation>Harmeling CM, Moffett JW, Arnold MJ, Carlson BD. Toward a theory of customer engagement marketing. J Acad Mark Sci. 2017;45(3):312-35.</unstructured_citation>
											</citation>
          					<citation key="rk-10.68159/o255962329-b7f5da5c-831c-46c0-8354-0fc0a342ad28">
					  <unstructured_citation>Wamba SF, Gunasekaran A, Akter S, Ren SJ, Dubey R, Childe SJ. Big data analytics and firm performance: Effects of dynamic capabilities. J Bus Res. 2017;70:356-65.</unstructured_citation>
											</citation>
          					<citation key="rk-10.68159/o255962329-08eccbdb-1179-4f39-a38a-19650ec86db6">
					  <unstructured_citation>Appel G, Grewal L, Hadi R, Stephen AT. The future of social media in marketing. J Acad Mark Sci. 2020;48(1):79-95.</unstructured_citation>
											</citation>
          					<citation key="rk-10.68159/o255962329-6e65b89e-7102-4b09-81db-f709ae5041a6">
					  <unstructured_citation>Becker L, Jaakkola E. Customer experience: fundamental premises and implications for research. J Acad Mark Sci. 2020;48(4):630-48.</unstructured_citation>
											</citation>
          					<citation key="rk-10.68159/o255962329-6f7584be-7299-4616-9247-be93dcd4e658">
					  <unstructured_citation>Grewal D, Hulland J, Kopalle PK, Karahanna E. The future of technology and marketing: A multidisciplinary perspective. J Acad Mark Sci. 2020;48(1):1-8.</unstructured_citation>
											</citation>
          					<citation key="rk-10.68159/o255962329-5a95e5c1-6849-4f79-af44-9c325a534604">
					  <unstructured_citation>Martin KD, Borah A, Palmatier RW. Data privacy: Effects on customer and firm performance. J Mark. 2017;81(1):36-58.</unstructured_citation>
											</citation>
          					<citation key="rk-10.68159/o255962329-0b590363-0013-467b-abdb-fbf2ec22ea67">
					  <unstructured_citation>Ma L, Sun B. Machine learning and AI in marketing–Connecting computing power to human insights. Int J Res Mark. 2020;37(3):481-504.</unstructured_citation>
											</citation>
          					<citation key="rk-10.68159/o255962329-285fdf1e-57cd-4bdb-aa57-e44368200e17">
					  <unstructured_citation>Herhausen D, Miočević D, Morgan RE, Kleijnen MH. The digital marketing capabilities gap. Ind Mark Manag. 2020;90:276-90.</unstructured_citation>
											</citation>
          					<citation key="rk-10.68159/o255962329-60541e21-5254-4939-82d8-690fa3ba6ed6">
					  <unstructured_citation>Davenport T, Guha A, Grewal D, Bressgott T. How artificial intelligence will change the future of marketing. J Acad Mark Sci. 2020;48(1):24-42.</unstructured_citation>
											</citation>
          					<citation key="rk-10.68159/o255962329-9e5b7f1e-c965-4754-b361-db7c0d8ac889">
					  <unstructured_citation>Hoyer WD, Kroschke M, Schmitt B, Kraume K, Shankar V. Transforming the customer experience through new technologies. J Interact Mark. 2020;51(1):57-71.</unstructured_citation>
											</citation>
          					<citation key="rk-10.68159/o255962329-d5c08335-074a-427a-8fcc-ee500b0d27b0">
					  <unstructured_citation>Puntoni S, Reczek RW, Giesler M, Botti S. Consumers and artificial intelligence: An experiential perspective. J Mark. 2021;85(1):131-51.</unstructured_citation>
											</citation>
          					<citation key="rk-10.68159/o255962329-fb5bd4c3-825f-4d27-8430-23324f787ab5">
					  <unstructured_citation>Hollebeek LD, Macky K. Digital content marketing&#039;s role in fostering consumer engagement, trust, and value: Framework, fundamental propositions, and implications. J Interact Mark. 2019;45(1):27-41.</unstructured_citation>
											</citation>
          					<citation key="rk-10.68159/o255962329-f62bfbca-b7b8-499f-b7f8-20e38c26f2ac">
					  <unstructured_citation>Alvarez-Milán A, Felix R, Rauschnabel PA, Hinsch C. Strategic customer engagement marketing: A decision making framework. J Bus Res. 2018;92:61-70.</unstructured_citation>
											</citation>
          					<citation key="rk-10.68159/o255962329-4d1384f3-0572-452b-a3e0-7f0657321f40">
					  <unstructured_citation>Hollebeek LD, Srivastava RK, Chen T. SD logic–informed customer engagement: integrative framework, revised fundamental propositions, and application to CRM. J Acad Mark Sci. 2019;47(1):161-85.</unstructured_citation>
											</citation>
          					<citation key="rk-10.68159/o255962329-c694627c-9eaf-44fb-ac7f-6dca4261bb2d">
					  <unstructured_citation>Venkatesan R. Executing on a customer engagement strategy. J Acad Mark Sci. 2017;45(3):289-93.</unstructured_citation>
											</citation>
          					<citation key="rk-10.68159/o255962329-d199ac62-e652-4d5f-b8f9-7b385e48c07c">
					  <unstructured_citation>Kumar V, Rajan B, Gupta S, Pozza ID. Customer engagement in service. J Acad Mark Sci. 2019;47(1):138-60.</unstructured_citation>
											</citation>
          					<citation key="rk-10.68159/o255962329-56a8e1fd-65fb-46f6-9f9d-28dac05066c9">
					  <unstructured_citation>Verhoef PC, Broekhuizen T, Bart Y, Bhattacharya A, Dong JQ, Fabian N, et al. Digital transformation: A multidisciplinary reflection and research agenda. J Bus Res. 2021;122:889-901.</unstructured_citation>
											</citation>
          					<citation key="rk-10.68159/o255962329-0ec50505-32c3-404c-9009-ba5a37af224e">
					  <unstructured_citation>Bleier A, Goldfarb A, Tucker C. Consumer privacy and the future of data-based innovation and marketing. Int J Res Mark. 2020;37(3):466-80.</unstructured_citation>
											</citation>
          					<citation key="rk-10.68159/o255962329-c1d48240-57a3-459f-8439-01da737ca459">
					  <unstructured_citation>Huang MH, Rust RT. A strategic framework for artificial intelligence in marketing. J Acad Mark Sci. 2021;49(1):30-50.</unstructured_citation>
											</citation>
          					<citation key="rk-10.68159/o255962329-e55c784d-6371-41d5-a907-96a36657b659">
					  <unstructured_citation>Li F, Larimo J, Leonidou LC. Social media marketing strategy: definition, conceptualization, taxonomy, validation, and future agenda. J Acad Mark Sci. 2021;49(1):51-70.</unstructured_citation>
											</citation>
          					<citation key="rk-10.68159/o255962329-d8bf9de8-a0ca-4589-a127-208a29a38e5f">
					  <unstructured_citation>Volkmar G, Fischer PM, Reinecke S. Artificial Intelligence and Machine Learning: Exploring drivers, barriers, and future developments in marketing management. J Bus Res. 2022;149:599-614.</unstructured_citation>
											</citation>
          					<citation key="rk-10.68159/o255962329-d2e8bed0-b49a-46a8-ae05-fbe9dd791fbb">
					  <unstructured_citation>Martin KD, Murphy PE. The role of data privacy in marketing. J Acad Mark Sci. 2017;45(2):135-55.</unstructured_citation>
											</citation>
          					<citation key="rk-10.68159/o255962329-aaf16479-e426-4a27-9987-f4e830f73699">
					  <unstructured_citation>Grewal D, Roggeveen AL, Nordfält J. The future of retailing. J Retail. 2017;93(1):1-6.</unstructured_citation>
											</citation>
          					<citation key="rk-10.68159/o255962329-14f2175e-62f6-42fe-9ac0-2ed2ccc9b861">
					  <unstructured_citation>Huang MH, Rust RT. A framework for collaborative artificial intelligence in marketing. J Retail. 2022;98(2):209-23.</unstructured_citation>
											</citation>
          					<citation key="rk-10.68159/o255962329-9937c34a-51ed-42af-8da6-2c0448e8d19c">
					  <unstructured_citation>Schepers J, Belanche D, Casaló LV, Flavián C. How smart should a service robot be?. J Serv Res. 2022;25(4):565-82.</unstructured_citation>
											</citation>
          					<citation key="rk-10.68159/o255962329-101ca94f-49c5-414a-88b8-99edf38922e3">
					  <unstructured_citation>Mikalef P, Boura M, Lekakos G, Krogstie J. Big data analytics capabilities and innovation: the mediating role of dynamic capabilities and moderating effect of the environment. Br J Manag. 2019;30(2):272-98.</unstructured_citation>
											</citation>
          				</citation_list>
			</journal_article>
		</journal>
	</body>
</doi_batch>
