imbaspub.com-6w7g-1790110846-i549347816 1790110846 Institute for Management, Business, and Accounting Studies info@imbaspub.com Institute for Management, Business, and Accounting Studies Journal of Digital Business and Management Studies J. Digit. Bus. Manag. Stud. 3149-9597 2025 5 2 Camila Ortega Diego Molina Andres Perez Valeria Soto 2025 10.68159/i549347816 https://imbaspub.com/pub/journal/3/article/i549347816 Nambisan S, Lyytinen K, Majchrzak A, Song M. Digital innovation management: Reinventing innovation management research in a digital world. MIS Q. 2017;41(1):223-38. Vial G. Understanding digital transformation: A review and a research agenda. Manag Digit Transform. 2021:13-66. Verhoef PC, Broekhuizen T, Bart Y, Bhattacharya A, Dong JQ, Fabian N, et al. Digital transformation: A multidisciplinary reflection and research agenda. J Bus Res. 2021;122:889-901. Hanelt A, Bohnsack R, Marz D, Antunes Marante C. 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