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				<full_title>Journal of Digital Business and Management Studies</full_title>
				<abbrev_title>J. Digit. Bus. Manag. Stud.</abbrev_title>
				<issn>3149-9597</issn>
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					<year>2023</year>
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					<volume>3</volume>
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				<issue>1</issue>
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					<title>From Information Advantage to Predictive Advantage: The Strategic Significance of Advanced Analytics in Contemporary Organizations</title>
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          					<person_name sequence="first" contributor_role="author">
            <given_name>Ali</given_name>
            <surname>Hassan</surname>
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            <given_name>Noor</given_name>
            <surname>Siddiqui</surname>
					</person_name>
          					<person_name sequence="additional" contributor_role="author">
            <given_name>Bilal</given_name>
            <surname>Khan</surname>
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          					<person_name sequence="additional" contributor_role="author">
            <given_name>Sana</given_name>
            <surname>Malik</surname>
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								<publication_date>
					<year>2023</year>
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