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				<full_title>Journal of Digital Business and Management Studies</full_title>
				<abbrev_title>J. Digit. Bus. Manag. Stud.</abbrev_title>
				<issn>3149-9597</issn>
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					<year>2026</year>
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					<volume>6</volume>
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				<issue>2</issue>
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					<title>Enterprise Data Reuse as a Digital Business Capability: A Theory of Repurposing Customer, Operational, and Transactional Data for Value Renewal</title>
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            <given_name>Victor</given_name>
            <surname>Moreno</surname>
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            <given_name>Daniela</given_name>
            <surname>Ruiz</surname>
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            <given_name>Andres</given_name>
            <surname>Salazar</surname>
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