<?xml version="1.0" encoding="UTF-8"?><doi_batch version="4.3.7" xmlns="http://www.crossref.org/schema/4.3.7" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://www.crossref.org/schema/4.3.7 http://www.crossref.org/schema/deposit/crossref4.3.7.xsd">
		<head>
		<doi_batch_id>imbaspub.com-wJXQ-1790171635-a467795297</doi_batch_id>
		<timestamp>1790171635</timestamp>
		<depositor>
			<depositor_name>Institute for Management, Business, and Accounting Studies</depositor_name>
			<email_address>info@imbaspub.com</email_address>
		</depositor>
		<registrant>Institute for Management, Business, and Accounting Studies</registrant>
	</head>
	<body>
		<journal>
			<journal_metadata>
				<full_title>Journal of Digital Business and Management Studies</full_title>
				<abbrev_title>J. Digit. Bus. Manag. Stud.</abbrev_title>
				<issn>3149-9597</issn>
			</journal_metadata>
			<journal_issue>
				<publication_date>
					<year>2026</year>
				</publication_date>
				<journal_volume>
					<volume>6</volume>
				</journal_volume>
				<issue>2</issue>
			</journal_issue>
			<journal_article publication_type="full_text">
				<titles>
					<title>Why Digital Growth Is Not the Same as Digital Transformation: A Management Viewpoint on Scaling Logic, Customer Acquisition, and Operational Strain</title>
				</titles>
								<contributors>
          					<person_name sequence="first" contributor_role="author">
            <given_name>Ricardo</given_name>
            <surname>Alves</surname>
					</person_name>
          					<person_name sequence="additional" contributor_role="author">
            <given_name>Bruno</given_name>
            <surname>Costa</surname>
					</person_name>
          					<person_name sequence="additional" contributor_role="author">
            <given_name>Helena</given_name>
            <surname>Martins</surname>
					</person_name>
          				</contributors>
								<publication_date>
					<year>2026</year>
				</publication_date>
				<doi_data>
					<doi>10.68159/a467795297</doi>
					<resource>https://imbaspub.com/pub/journal/3/article/a467795297</resource>
				</doi_data>
				<citation_list>
          					<citation key="rk-10.68159/a467795297-d37a540d-6e64-4cd5-9821-01cafe5c37c7">
					  <unstructured_citation>Huang J, Henfridsson O, Liu MJ, Newell S. Growing on steroids: Rapidly scaling the user base of digital ventures through digital innovaton1. MIS Q. 2017;41(1):301-14.</unstructured_citation>
											</citation>
          					<citation key="rk-10.68159/a467795297-eac4bc9f-a420-4e0b-abc9-ebd1513fa4e4">
					  <unstructured_citation>Nambisan S, Lyytinen K, Majchrzak A, Song M. Digital innovation management: Reinventing innovation management research in a digital world. MIS Q. 2017;41(1):223-38.</unstructured_citation>
											</citation>
          					<citation key="rk-10.68159/a467795297-b6d99cbf-5b1c-47d8-b672-a25bdaace493">
					  <unstructured_citation>Nambisan S. Digital entrepreneurship: Toward a digital technology perspective of entrepreneurship. Entrep Theory Pract. 2017;41(6):1029-55.</unstructured_citation>
											</citation>
          					<citation key="rk-10.68159/a467795297-dd250966-b385-47e2-ac46-c7970212274d">
					  <unstructured_citation>Kannan PK , Li HA. Digital marketing: A framework, review and research agenda. Int J Res Mark. 2017;34(1):22-45.</unstructured_citation>
											</citation>
          					<citation key="rk-10.68159/a467795297-9db04623-d11c-4a16-872f-192276f29327">
					  <unstructured_citation>Autio E, Nambisan S, Thomas LD, Wright M. Digital affordances, spatial affordances, and the genesis of entrepreneurial ecosystems. Strateg Entrep J. 2018;12(1):72-95.</unstructured_citation>
											</citation>
          					<citation key="rk-10.68159/a467795297-9d75e022-0f57-4e87-8549-b6b4d7d001e8">
					  <unstructured_citation>Ascarza E, Neslin SA, Netzer O, Anderson Z, Fader PS, Gupta S, et al. In pursuit of enhanced customer retention management: Review, key issues, and future directions. Cust Needs Solut. 2018;5(1):65-81.</unstructured_citation>
											</citation>
          					<citation key="rk-10.68159/a467795297-1f7b863b-3472-443c-8c90-92d4846c7a7c">
					  <unstructured_citation>Bleier A, Harmeling CM, Palmatier RW. Creating effective online customer experiences. J Mark. 2019;83(2):98-119.</unstructured_citation>
											</citation>
          					<citation key="rk-10.68159/a467795297-8f92cade-ddd1-4f58-8708-7dd70deada54">
					  <unstructured_citation>Vial G. Understanding digital transformation: A review and a research agenda. Managing digital transformation. Cham: Springer; 2021. p. 13–66.</unstructured_citation>
											</citation>
          					<citation key="rk-10.68159/a467795297-c901fd14-53dc-4e1e-b818-5ed727797581">
					  <unstructured_citation>Warner KS, Wäger M. Building dynamic capabilities for digital transformation: An ongoing process of strategic renewal. Long Range Plann. 2019;52(3):326-49.</unstructured_citation>
											</citation>
          					<citation key="rk-10.68159/a467795297-3f7811fc-273f-490a-aed1-bc27416e1f6a">
					  <unstructured_citation>Nambisan S, Wright M, Feldman M. The digital transformation of innovation and entrepreneurship: Progress, challenges and key themes. Res Policy. 2019;48(8):103773.</unstructured_citation>
											</citation>
          					<citation key="rk-10.68159/a467795297-74badd83-4d88-4dde-bf21-81a8b0e9978c">
					  <unstructured_citation>Li F. Leading digital transformation: Three emerging approaches for managing the transition. Int J Oper Prod Manag. 2020;40(6):809-17.</unstructured_citation>
											</citation>
          					<citation key="rk-10.68159/a467795297-3fd401b9-ad96-456e-bb16-d554fe5dea6a">
					  <unstructured_citation>Bocken N, Snihur Y. Lean Startup and the business model: Experimenting for novelty and impact. Long Range Plann. 2020;53(4):101953.</unstructured_citation>
											</citation>
          					<citation key="rk-10.68159/a467795297-6e76762b-7b32-4616-be0f-78ae9bc5ed09">
					  <unstructured_citation>Banker R, Liang Y, Ramasubbu N. Technical debt and firm performance. Manag Sci. 2021;67(5):3174-94.</unstructured_citation>
											</citation>
          					<citation key="rk-10.68159/a467795297-cfd879a6-9209-42c0-8005-570d9b0da512">
					  <unstructured_citation>Verhoef PC, Broekhuizen T, Bart Y, Bhattacharya A, Dong JQ, Fabian N, et al. Digital transformation: A multidisciplinary reflection and research agenda. J Bus Res. 2021;122:889-901.</unstructured_citation>
											</citation>
          					<citation key="rk-10.68159/a467795297-fe5741e9-ce7f-4325-bd79-9ec648daf2a5">
					  <unstructured_citation>Wessel LK, Baiyere A, Ologeanu-Taddei R, Cha J, Jensen TB. Unpacking the difference between digital transformation and IT-enabled organizational transformation. J Assoc Inf Syst. 2021;22(1):102-29.</unstructured_citation>
											</citation>
          					<citation key="rk-10.68159/a467795297-81b97fe4-8bb7-4be7-8084-809d7d36e3b6">
					  <unstructured_citation>Hanelt A, Bohnsack R, Marz D, Antunes Marante C. A systematic review of the literature on digital transformation: Insights and implications for strategy and organizational change. J Manag Stud. 2021;58(5):1159-97.</unstructured_citation>
											</citation>
          					<citation key="rk-10.68159/a467795297-8f6ad915-105a-47a7-9b2e-9b273c0d0d05">
					  <unstructured_citation>Gong C, Ribiere V. Developing a unified definition of digital transformation. Technovation. 2021;102:102217.</unstructured_citation>
											</citation>
          					<citation key="rk-10.68159/a467795297-f47f400a-541f-4eb3-8b49-fea8ae40f751">
					  <unstructured_citation>Nadkarni S, Prügl R. Digital transformation: A review, synthesis and opportunities for future research. Manag Rev Q. 2021;71(2):233-341.</unstructured_citation>
											</citation>
          					<citation key="rk-10.68159/a467795297-933fa22f-8dd6-41a4-a361-4ae315e54fa1">
					  <unstructured_citation>Matarazzo M, Penco L, Profumo G, Quaglia R. Digital transformation and customer value creation in Made in Italy SMEs: A dynamic capabilities perspective. J Bus Rres. 2021;123:642-56.</unstructured_citation>
											</citation>
          					<citation key="rk-10.68159/a467795297-ffdcf8f9-803c-4a15-9e06-62beb25206bf">
					  <unstructured_citation>Shepherd DA, Patzelt H. A call for research on the scaling of organizations and the scaling of social impact. Entrep Theory Pract. 2022;46(2):255-68.</unstructured_citation>
											</citation>
          					<citation key="rk-10.68159/a467795297-ccc4df30-8882-4d4c-b99f-d4fa7d5def28">
					  <unstructured_citation>Kraus S, Durst S, Ferreira JJ, Veiga P, Kailer N, Weinmann A. Digital transformation in business and management research: An overview of the current status quo. Int J Inf Manag. 2022;63:102466.</unstructured_citation>
											</citation>
          					<citation key="rk-10.68159/a467795297-52be9c69-d3cd-41fe-95f8-d268fe2686c8">
					  <unstructured_citation>Tippmann E, Ambos TC, Del Giudice M, Monaghan S, Ringov D. Scale-ups and scaling in an international business context. J World Bus. 2023;58(1):101397.</unstructured_citation>
											</citation>
          					<citation key="rk-10.68159/a467795297-6803533c-1627-47dd-9961-56df704ee348">
					  <unstructured_citation>Ellström D, Holtström J, Berg E, Josefsson C. Dynamic capabilities for digital transformation. J Strateg Manag. 2022;15(2):272-86.</unstructured_citation>
											</citation>
          					<citation key="rk-10.68159/a467795297-03ffd13a-38d0-4d56-a31d-a310d6edc835">
					  <unstructured_citation>Saura JR, Palos-Sánchez P, Cerdá Suárez LM. Understanding the digital marketing environment with KPIs and web analytics. Future internet. 2017;9(4):76.</unstructured_citation>
											</citation>
          					<citation key="rk-10.68159/a467795297-192c19a4-ab67-4008-9dd0-5b7696185afd">
					  <unstructured_citation>Saura JR, Ribeiro-Soriano D, Palacios-Marqués D. From user-generated data to data-driven innovation: A research agenda to understand user privacy in digital markets. Int J Inf Manag. 2021;60:102331.</unstructured_citation>
											</citation>
          					<citation key="rk-10.68159/a467795297-7ed3cb0f-eb7e-467b-9fbe-ec7a917485d7">
					  <unstructured_citation>Gebauer H, Fleisch E, Lamprecht C, Wortmann F. Growth paths for overcoming the digitalization paradox. Bus Horiz. 2020;63(3):313-23.</unstructured_citation>
											</citation>
          					<citation key="rk-10.68159/a467795297-06cbec9d-84af-43a2-912e-f96eb577bbb7">
					  <unstructured_citation>Sjödin D, Parida V, Jovanovic M, Visnjic I. Value creation and value capture alignment in business model innovation: A process view on outcome‐based business models. J Prod Innov Manag. 2020;37(2):158-83.</unstructured_citation>
											</citation>
          				</citation_list>
			</journal_article>
		</journal>
	</body>
</doi_batch>
